Given the nature of India’s legacy of bureaucratic controls and the related regime of licenses and permissions, most overseas investors / businessmen find the Indian bureaucratic procedures extremely difficult and are potential hurdles to a decision making process. Stratcon has handled few of the most vexed Entry Related matters for some of the world’s largest corporations. Presently, Stratcon are engaged in the entry of a major retail clothing groups entry into India, overcoming the huge entry barriers.
Significant achievement includes creating the strategic entry plan leading to acquisition of India’s largest cement company by overseas buyer. Specific services in marketing/strategic planning include:
- Creating entry option business opportunity
- Using contacts to leverage business opportunities
- Preparation of marketing plans
- New product or service development and/or launch
- Test market selection, planning and implementation
- Brand development and positioning
- Line rationalization and flanker strategies
- Stratcon partnerships and cooperative programs
- Franchise programs
