Research and Analysis

Knowledge is power. That's why Stratcon are vigorous proponents and experienced practitioners of research--the kind that is actionable, as opposed to merely interesting. Depending on circumstances, work can include internal marketing audits, field research with trade customers and intermediaries, data analysis, and all forms of qualitative and quantitative studies of end-users.

• Specific services include
• Literature search and data analysis
• Field research and interviewing
• Mail, telephone and intercept surveys
• Omnibus surveys (shared with other organizations)
• Focus groups and product testing
• Internal research and consensus building such as SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats)

New product, service or market feasibility studies