Marketing or Strategic Planning

Stratcon can work in the background or help you develop a tailor-made framework for internal planning including facilitating or leading planning groups. In either event, Stratcon can help you document and sell the result to your internal and external publics.
Specific services in marketing/strategic planning include

• Preparation of marketing plans
• New product or service development and/or launch
• Test market selection, planning and implementation
• Brand development and positioning
• Line rationalization and flanker strategies
• Strategic partnerships and cooperative programs

Franchise programs